If you are like most entrepreneurs today you spend a lot of time and energy on new customer acquisition. New customers are your most expensive customer because you have to work so hard convincing them to buy. On the other hand existing customers are familiar with you. When you market to them a second or third time it costs less to make that sale.
The problem is we’re all so focused on implementation that existing customers are usually forgotten when it comes to marketing. Working your existing client database is foreign to most of us so it’s easier to stick with what’s familiar and hope old clients buy from you again on their own. Ignoring your database is a common mistake that leaves fortunes on the table.
The key to activating that hidden asset lies in a unique marketing strategy that can easily increase your bottom line profits by 30% or more. While this may sound a little hard to believe, some businesses have found that using our Past Customer strategy, although very simple, produces exceptional results. For example, a leading marketing training and research firm, ProductLab, Inc. recently polled its customers and discovered these results:
Activating past clients is one of the easiest ways to increase your bottom line. A custom webpage makes it easy to track sales and with your offer you’ll be busier than usual for quite some time. Contact our office to see how this strategy will fit your business.
Disclaimer: If you’ve been in business less than one year then Past Customer Reactivation will not be a good fit. In that case we recommend you start building a customer list with SMS Text today.
Because we work with each company individually to ensure that you get the best results possible, we can only service a limited number of clients at any given time. The handful of companies that implement one or both of these strategies will gain an incomparable competitive advantage.